Video production is a super useful tool for any organisation, be it a company, university, or research team, no matter how big or small. Here’s why your group might find investing in video production really helpful:
- Teach and grab your audience’s attention: Videos are a fun and simple way to explain complicated ideas, products, and services. By using pictures and sounds, your messages can stick in people’s minds and help them get to know your company better.
- Boost sales: Videos are great at increasing sales. By showing off your products or services, your potential customers can picture themselves using what you offer, which might just convince them to buy.
- Build trust: Videos can make your audience trust you more. By letting them see the real people behind your company, you can make your brand feel more human and connect more deeply with your audience.
- Improve your website’s ranking: Search engines like Google really like video content. By adding video to your website, you can climb higher in search engine results. This could mean more people visiting your website, making your company more visible, and possibly bringing in more leads and sales.
- Increase social media activity: Videos are really popular on social media. People just love watching videos! By making interesting videos for social media, you can reach more people and get more interaction on platforms like YouTube, Facebook, Instagram, and Twitter.
In short, video production can help your company get in front of more people, teach potential customers about what you do, and boost sales. It’s a really strong tool that can help you stand out from the crowd and build a more successful business.
Bullaki is a digital marketing company in Cambridge (UK) that specialises in creating engaging videos. Whether it’s a simple one-camera shoot or a big, international video project, our experts will make sure your ideas come to life in a way that makes everyone feel good. We’re here to turn your ideas into reality.
Making a professional video involves several steps. Here’s a breakdown of the different stages of making a video:
- Pre-production: This is the planning stage, where we decide what your video will be about and what it will look like. This includes coming up with a concept, creating a storyboard, finding locations, choosing actors, and putting together a production team.
- Production: This is when we actually film your video. This includes setting up lights and sound, practising with actors, and filming the scenes you need to tell your story.
- Post-production: This is the editing stage, where we take all the video clips and cut them together into a finished product. This includes adding music, sound effects, and any fancy graphics or special effects.
- Distribution: Once your video is finished, we’ll share it with your audience. This might involve putting it on your website or social media, or working with a partner to get your video to more people.
- Evaluation: After your video is out, it’s important to see how well it did and get feedback. This can help you figure out how effective your video was and what you can do better next time.
Overall, making a video involves a mix of creative planning and technical know-how to take an idea and turn it into something your audience can watch. It can be a bit complicated, but with the right team and resources, it can result in a powerful video that helps your company meet its goals.
Our team includes top talent from the film industry. They’re experts in both the creative and technical sides of video production, so we can make amazing content for TV, brand videos, pitch videos, corporate videos, documentaries, adverts, music videos, and social media videos.
At Bullaki, we treat video production as an art form. Our producers and support staff handle the logistics and prep work, so our creative team can focus on making an amazing video.
We’re a full-service digital marketing company in Cambridge (UK), with a focus on creating videos. We have years of experience making successful:
- TV Commercials
- Movie Trailers
- Music Videos
- Corporate Videos
- Brand Videos
- Promo Videos
- Viral Videos
- Independent Films
- Web Commercials
Let our years of experience guide your video so that it connects with your audience and outshines your competition!
Story Approach First
When it comes to video production, the power of storytelling cannot be overstated. A compelling story forms the backbone of any successful video project, be it a corporate video, academic video, educational video, or any other production. The story is the magic ingredient that captures the viewer’s attention, makes your message memorable, and inspires your audience to act.
Just like an enthralling book or a captivating movie, the storyline in your video creates a connection between your brand and your audience. It builds an emotional resonance, making your audience care about your message. Whether it’s a story about your company’s journey, an academic concept explained through an engaging narrative, or an educational story that simplifies complex information, a well-crafted storyline is what makes your video stand out in a sea of content.
In our production process, we prioritise the ‘story approach first’. We start by understanding your objectives and the message you want to convey. We then craft a compelling narrative that encapsulates this message in a way that’s engaging, relatable, and impactful. We ensure that this story guides every aspect of the production process, from the pre-production planning to the final edits in post-production.
This story approach first is not just about telling a story; it’s about telling your story. It’s about showcasing your unique brand, values, or ideas in a way that’s authentically you. It’s about using the power of storytelling to make your message resonate with your audience, and to make your video a powerful tool for communication, education, or marketing.
So, in every production we undertake at Bullaki, the story isn’t an afterthought—it’s the foundation. It’s the thread that ties everything together, the guiding light that shapes the entire production, and ultimately, the secret ingredient that makes your video engaging, memorable, and effective.
This is the stage where all the groundwork for your video is done. It’s like drawing up a blueprint before you start building a house.
There are several important tasks that we take care of during pre-production:
- Developing the concept: This is where we come up with the main idea for your video. We figure out what the video is going to be about, what its goals are, and who the target audience is. This gives us a clear direction for the project.
- Writing the script and creating a storyboard: Based on the concept, we write a script for the video. The script lays out what will be said and done in the video. It’s the basic structure of the video’s content. We also create a storyboard, which is like a comic strip version of the script. It’s a visual guide that shows what each scene will look like.
- Scouting locations: We find the perfect places to film your video. This could be anywhere from a specific city or building to a particular room or outdoor space.
- Casting: If your video involves people, we find the right actors or presenters. This involves auditions where we assess each person’s ability to play their part effectively.
- Assembling a production team: We put together a team of professionals to handle different parts of the production process. This includes a director, camera operators, sound engineers, and more.
- Scheduling: We plan out when and where each part of the video will be filmed. This involves creating a detailed timetable that ensures everything gets done on time.
The pre-production phase is all about planning and preparing everything that’s needed to film your video. It might seem like a lot of work, but it’s crucial for making sure the production and post-production phases go smoothly.
This is when we actually start to make your video. It’s like the building phase when constructing a house, where all the planning from the pre-production stage is put into action.
Here’s what happens during production:
- Setting up the equipment: We bring all the necessary tools to the filming location. This includes cameras, lights, microphones, and any other tech we need. Then we set everything up to make sure it’s working and ready to go.
- Rehearsing: If there are people in your video, we take some time to practice before we start filming. This helps the actors or presenters know what they need to do and say, and helps us make sure everything looks good on camera.
- Filming: This is when we record all the scenes for your video. We follow the storyboard and script from the pre-production phase and capture all the footage we need. This might involve several takes to make sure everything is just right.
- Directing: While all this is going on, there’s usually a director who makes sure everything is going to plan. The director makes sure the actors are giving the right performance, the camera operators are capturing the right shots, and everything is running smoothly.
The production phase is all about taking all the plans and preparations from pre-production and bringing them to life. It’s a busy, active phase that’s all about capturing the best possible footage for your video.
This is where we turn all the footage we filmed into the final video. It’s like the decorating phase when you’re building a house, where you add all the finishing touches that make it look and feel complete.
Here’s what the post-production stage involves:
- Editing: We take all the scenes we filmed during production and cut them together. This means deciding what parts to keep, what parts to cut, and what order to put them in. We also adjust the sound and colour to make sure everything looks and sounds good.
- Adding music and sound effects: To make the video more engaging, we add music and sound effects. This could be background music, or sound effects that help tell the story. We make sure everything is balanced so the sounds enhance the video without distracting from it.
- Adding graphics and special effects: If your video needs any graphics or special effects, we add them in this stage. This could be anything from the title and credits to animated logos, text overlays, or special visual effects.
- Final review and revisions: Before we finalise the video, we do a final review to check everything looks and sounds good. If there are any changes or tweaks that need to be made, we do them at this stage.
The post-production phase is about taking the raw footage from the production phase and polishing it into a final product. It’s a detailed and careful process that makes sure your video looks and sounds its best.
This is the stage where we ensure that your video reaches your target audience. It’s akin to the grand opening of a new movie in the film industry, where all the hard work done in creating the movie is finally showcased to the public.
In the context of corporate, academic, and educational videos, distribution is tailored to maximise exposure and reach the intended audience through the most effective channels. Here’s what the distribution stage entails:
- Identifying the right platforms: Based on the nature of the video and the target audience, we choose the most appropriate platforms for distribution. These could include your company’s website, social media platforms like LinkedIn, Facebook, Twitter, and Instagram, video hosting sites like YouTube and Vimeo, and potentially even academic platforms for academic or educational videos.
- Preparing for each platform: Each platform has different specifications and algorithms for video content. We optimise your video for each platform, which may involve adjusting the format, size, or length of the video, or adding platform-specific features like captions or tags.
- Scheduling: We plan out when to publish your video on each platform. This might involve analysing data to identify the best times for maximum visibility and engagement, or it might involve aligning with other marketing activities for a coordinated campaign.
- Promotion: Beyond just uploading the video, we also promote it to make sure it gets seen. This might involve social media promotion, email marketing, paid advertising, or PR activities. In some cases, it might also involve working with influencers or other partners to help spread the word.
Just like in the film industry, where movies are released in cinemas, on TV, and on streaming platforms, corporate, academic, and educational videos are distributed through a variety of channels. The key is to choose the right channels that will reach your target audience most effectively, and to optimise and promote your video appropriately for each channel.
This is the stage where we measure the impact and success of your video. It’s akin to film reviews and box office analysis in the movie industry, where the reception and success of the movie is gauged.
In the context of corporate, academic, and educational videos, evaluation is necessary to understand how well the video has met its objectives. Here’s what the evaluation stage involves:
- Tracking Metrics: We collect and analyse data related to your video’s performance. These metrics might include views, likes, shares, comments, watch time, and click-through rates. These metrics help us understand how many people watched your video, how they engaged with it, and how it influenced their behaviour.
- Audience Feedback: We gather feedback from your audience to understand their reactions to your video. This might involve monitoring comments on social media, conducting surveys or polls, or having direct conversations with your audience. This feedback can provide valuable insights into what your audience liked or didn’t like, and what they found most impactful or memorable.
- Meeting Objectives: We review the original goals and objectives of your video and assess whether these have been met. For example, if the goal was to increase awareness of a new product, we’d look at metrics related to reach and engagement. If the goal was to drive sales, we’d look at metrics related to conversions and sales.
- Learning and Improvements: Based on all of this information, we identify what worked well and what could be improved for future videos. This might involve changes to the video content, style, or distribution strategy. This phase is about learning from experience and continuously improving.
The evaluation phase is all about understanding the impact of your video. It helps us learn from the project and make your future videos even better.
Learn More: Astrea Bioseparations Astreadept
Learn More: Sascha Quanz, Launch of the LCLU
Learn More: Raytheon Technologies, High-Payoff/High-Risk R&D
Learn More: Bullaki Science Podcast With Michael Shermer
Learn More: Quantum Biology, with Jim Al-Khalili
Learn More: Why Spacex Starlink Is Bad for Astronomy
Learn More: Terahertz Time Domain Spectroscopy
Learn More: Who are the Emiratis? by Dr Timothy Power
Learn More: History of the UAE
Learn More: Perovskite LEDs, with Prof. Richard Friend
Learn More: From Barumini to the Giara plateau (Sardinia)
Learn More: Perovskite on Silicon, with Henry Snaith (2018)
Learn More: Club 27 (Barumini)
Learn More: Xmas Beamline 20th anniversary, ESRF Synchrotron