A video podcast is an excellent way for a corporate or academic research group to share their findings with the world. Here are a few reasons why a video podcast may be a good choice for spreading the research output from a research group.

A video podcast allows researchers to visually showcase their work. With a video podcast, researchers can use graphs, charts, and other visual aids to better illustrate their findings, which can help to make the research more accessible and easier to understand for a wider audience.

A video podcast can help to engage the audience. By using a video format, researchers can add a personal touch to their work, which can help to make their research more relatable and engaging for the audience. Additionally, a video podcast allows for two-way communication, which can help to foster a sense of community and encourage discussion among viewers.

A video podcast can increase the reach of the research group’s findings. A well-produced video podcast can be shared on social media and other online platforms, which can help to increase the visibility of the research group’s work and reach a broader audience.

A video podcast can be a valuable marketing tool. In addition to sharing research findings, a video podcast can be used to promote the research group, its members, and their work. This can help to increase the group’s profile and attract potential collaborators and funding opportunities.

We can support you in all the steps involved in a successful video podcast (but also audio-only podcast) from the very beginning. Developing an incredible show requires insight, market analysis, flexibility, and collaboration with a digital marketing agency company that cares about much more than just video productions and film making.

To get a taste of what we could do for you please check out our Bullaki Science Podcast:

• Video Podcast Version
• Audio-only Podcast Version

Bullaki Science Podcast is a thought provoking science podcast with the world’s sharpest minds and leading scientists hosted by physicist Dr Samuele Lilliu.

When a podcast is done the right way, you get to show your audience the human side of your business. It’s a way of getting closer to your customers, connect with your listeners and allow them to connect with you.

In conclusion, a video podcast is a great way for a research group to share their findings with the world. With its ability to visually showcase research, engage the audience, increase reach, and serve as a marketing tool, a video podcast can be a valuable asset for any academic and corporate research group.