Perovskite LEDs, with Prof. Richard Friend
by Samuele Lilliu | 9 February 2019
In the 1990s Prof. Richard Friend pioneered polymer-based FET and LED R&D, which contributed to the commercialisation of OLED displays.
- Client: University of Cambridge
- Budget: £2300
- Location: Cavendish Laboratory (University of Cambridge)
- Featuring: Richard H. Friend, Dawei Di, Samuele Lilliu, Baodan Zhao
- Producer: Samuele Lilliu
- Director of Photography: Samuele Lilliu
- Camera operator: Samuele Lilliu
- Editor: Samuele Lilliu
- Crew: Samuele Lilliu
- Featured in: https://scivpro.com/manuscript/10_32386_scivpro_000008/
- Transcript: Perovskite LEDs, with Prof. Richard Friend
- Gear:
- Blackmagic Design Pocket Cinema Camera 4k
- DJI RS 2 Pro Combo Gimbal
- Canon C200 (body only)
- Canon C200 with Edelkrone slider with tripod kit 2
- Gopro Hero 9 Kit
- Xrite Calibrate Colorchecker Passport Video
- Mft Olympus Digital 45mm Lens
- Canon EF 70-200mm F2.8 L Usm Lens
- Two Aputure Ls 1c Lightstorm Video Led
- Sound Recordist Kit: MixPre-3, 2x416, 2xAVX
- 3x1TB Cfast Card Kit
- Manfrotto Nitrotech N8 Video Head and 535 Tripod
- Lightstand Clamps
- 4 Short SDI Cables
- 4 Short SDI Cables
- DECIMATOR MD-LX HDMI/SDI Bidirectional Converter
- 3 x BlackMagic Design Micro Converter SDI to HDMI
- BlackMagic Design Micro Converter SDI to HDMI
- Sumo 19 Inch Hdr Director Monitor Recorder
- LUMU (Light and Color Meter for iPhone)
- LUMU (Light and Color Meter for iPhone)
- Canon Ef 24 70mm F 4 L Is Usm Lens
- Software: Premiere Pro, Davinci Resolve, Audition, Illustrator
Sir Richard H. Friend is Cavendish Professor of Physics at the University of Cambridge. In the 1990s, he reported for the first time efficient operation of polymer based FET and LED, which contributed to the commercialisation of OLED displays employed in current TV and smartphone devices. He is co-founder of several companies and start-ups including Cambridge Display Technology, Plastic Logic, and Heliochrome limited. In this interview, he and Dr. Dawei Di, who recently joined Zhejiang University in China as a tenure-track professor, discuss recent developments and future prospects of perovskite LED research and development.
There are several benefits that an R&D intensive company could get from working with a digital marketing agency in terms of video production to inform the public about their research:
- Reach a wider audience: Video is a highly effective way to communicate information and ideas, and it is increasingly popular on social media and other digital platforms. Working with a digital marketing agency can help you reach a wider audience and effectively communicate your research to the public.
- Engage with your audience: Video is a more interactive and engaging medium than text, and it can help you connect with your audience on a deeper level. By using video to explain your research, you can capture the attention of your audience and keep them engaged.
- Increase visibility: Digital marketing agencies have the knowledge and expertise to optimize your videos for search engines and social media, which can help increase their visibility and reach. This can help you attract more attention and interest in your research.
- Enhance your credibility: By using video to communicate your research, you can demonstrate your expertise and credibility in your field. This can help build trust and establish you as a thought leader in your industry.
- Build your brand: Video is a powerful tool for building your brand and establishing your company’s identity. Working with a digital marketing agency can help you create professional, high-quality videos that showcase your research and reflect your brand’s values and mission.
In conclusion, working with a digital marketing agency can provide several benefits in terms of video production to inform the public about your research. By reaching a wider audience, engaging with your audience, increasing visibility, enhancing credibility, and building your brand, you can effectively communicate your research and attract more attention and interest in your work.


