Nonscience, Bullaki Science Podcast with Brian J. Ford

by Samuele Lilliu | 15 October 2020

In this Bullaki Science Podcast Dr Samuele Lilliu interviews author and entertainer Brian Ford on his new version of the 1971 book Nonscience.

Production

In this Bullaki Science Podcast Dr Samuele Lilliu interviews author and entertainer Brian Ford on his new version of the 1971 book Nonscience. This book reveals a world dominated by Experts. For these all-powerful people, public image and media exposure are all that matters. Scientists, devoted to discovering the truth, have been superseded by Experts who use confusing language to dominate us and lay claim to colossal grants in their quest for power. Integrity and objectivity are gone; opportunism and duplicity reign.

Podcasts have become an increasingly popular medium for sharing information and ideas, and they can be a great way to boost book sales and this is where our digital marketing agency can help you. Here are some advantages of doing a podcast to promote your book:

  • Reach a new audience: Podcasts offer a unique opportunity to reach people who may not be interested in reading a book but are interested in listening to a podcast. By creating a podcast about your book, you can attract a new audience and introduce them to your work.
  • Engage with your audience: Podcasts provide a more interactive and engaging way to communicate with your audience. You can answer listener questions, have discussions with guests, and interact with your listeners in real-time through the comments section or social media.
  • Build your brand: A podcast is a great way to establish yourself as an expert in your field and build your personal brand. By sharing your knowledge and insights on a podcast, you can attract a loyal following and position yourself as a thought leader in your industry.
  • Promote your book: A podcast is a great platform to promote your book and share more information about your work. You can discuss the ideas and themes in your book, share behind-the-scenes stories, and encourage listeners to purchase your book.
  • Increase visibility: Podcasts are often shared and recommended by listeners, which can help increase the visibility of your book. By creating a podcast, you can reach a wider audience and potentially drive more book sales.

In conclusion, doing a podcast can be a powerful tool to boost book sales and reach a new audience. By engaging with your listeners and promoting your book, you can establish yourself as an expert and increase the visibility of your work. Our digital marketing agency can help you distribute your book by arranging a video podcast for you and by taking care of its distribution.

Press Release

The Amazon is nobody’s lung

Millions of websites and programmes say the Amazon rainforest is the ‘lungs of the world’ – but they are all wrong. The rainforest gives us no oxygen to breathe.

In his brilliant new book NONSCIENCE RETURNS, Professor Brian J Ford explains what really happens. In extraordinary podcast by Bullaki, he explains: ‘When trees grow in the sunshine, they produce oxygen. But that’s only part of the story. When the sun goes down, trees respire, just as you and I do, and they give out carbon dioxide. By the time a tree is fully grown, the average tree contains about a ton of carbon that’s been laid down in its tissues. But what happens then? Trees eventually die of old age.’

All the oxygen given out during the tree’s lifetime is taken in as it decomposes. Says Brian: ‘From a germinating seed to the tiniest speck of the dead tree, when it’s almost all rotted away, no oxygen at all is left in the atmosphere.’

So where did our oxygen come from? It came from microbes, millions of years ago. They liberated oxygen into the air and, instead of rotting away, their remains were laid down as rocky strata. ‘Limestone is full of captured carbon,’ he explains. ‘In fact, if you burnt everything on earth it would make no noticeable difference to the oxygen in the air!’

Some people have even been buying oxygen tanks to make sure they have something to breathe. But it’s all a myth. ‘Burning the rainforest is a tragedy for very different reasons,’ he says. ‘‘The reason we want the rainforest is as a haven for wildlife and for people – what’s more, many of the plants could give us valuable new medicines.’

The shocking truth: the rainforest is nobody’s lung. ‘It never has been,’ says Brian.